How to make money blogging in 2026
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Ever wondered how bloggers get paid? Or perhaps you have a blog and want to know how to monetize it? Or maybe you want to increase your blogging income, but you are not quite sure how to go about it? Either way, this post is for you! Read on to find out the answer to that all-important question: How do you make money blogging in 2026?
If I could have a pound (or dollar, or euro!) for every time someone asks me the question ‘How do you make money with a blog?’ I would be a very rich woman! The conversation goes something like this…
New Acquaintance: So, what do you do?
Me: I am a professional blogger.
New Acquaintance (looking slightly bewildered): But how do you make money?
I used to find this mildly irritating (let’s face it – it’s an odd question to ask someone you’ve only just met – usually we Brits are known for our reluctance to talk about money and income, but not when it comes to blogging it would seem!), but I’ve been asked the question so many times over the years, I just find it amusing these days.
One thing I find rather sad, though, is the number of bloggers who DON’T make money from their blogs… I mean obviously if you don’t want to make money from your blog, that’s fine – there are lots of people who just want blogging to be a hobby and have no desire to make any money at all and that’s obviously OK.
But what makes me sad are all the bloggers who really do want to make money with their blogs, who really want to leave their jobs so they can blog full time, who really do want to turn their blogs into a full-time business, but are still not making (much) money.
The thing that I am convinced makes all the difference is having a business mindset. It’s hard to make money with a blog if you don’t treat it as a business: set yourself goals and work hard to reach those goals. And one of the key goals for any professional blogger is the desire (need!) to make money. You shouldn’t feel ashamed of that goal – it doesn’t mean you are greedy, it means you mean business (literally!) and let’s face it, we’ve all got to eat!
But how exactly do you go about it? How do you make money with a blog in 2026?
Essentially there are five main ways to make money from a blog in 2026: ads, affiliate links, sponsored posts, products and services…
1. Advertising
This is probably the most well known way that bloggers make money. Let’s face it, if you have advertising it’s pretty obvious right? (See my other blog Easy Peasy Foodie for an example.) It’s the display ads you see in the side bar, as a popup at the bottom of the post and within the actual content. If you have ads on your site you will get paid according to how many people see your ads: the more ‘ad impressions’ you get, the more you get paid.
READ MORE >>> How to make money on your blog with advertising
READ MORE >>> How to make money with Mediavine ads in 2026
READ MORE >>> 12 easy ways to grow your Mediavine income in 2026
2. Affiliate Links
Affiliate links are a form of advertising. You join an affiliate program and put a special link in your blog post. If someone clicks on that link and goes on to buy the product, you get a small commission.
One of the most well-known affiliate programs is Amazon Affiliates. If you are writing a post about a particular Amazon product, you can put your special Amazon affiliate link in the post, which will link to the product page on Amazon’s website. If your reader clicks the link and goes on to buy the product you will get a percentage of the sale price. In Amazon’s case it’s usually between 3% and 10%.
But there are lots and lots of affiliate programs out there – before you recommend a product or service, it’s well worth researching if the company in question has an affiliate program.
READ MORE >>> A beginner’s guide to affiliate marketing for bloggers
READ MORE >>> 19 easy ways to increase your affiliate income from your blog
READ MORE >>> How to manage, organize and track your affiliate links (without expensive software!)
3. Sponsored Posts
Sometimes called ‘collaborative posts’, ‘brand collaborations’ or simply ‘collabs’, these are another subtle form of advertising where a brand contacts you (or you can pitch to the brand) and asks you to feature their brand in a blog post in return for money.
So, for example, a food brand might contact me and ask me to feature their food product in a new recipe on my food blog, Easy Peasy Foodie, and they will agree to pay me a set fee for that recipe post.
The brand will usually expect their product to be named, reviewed and featured in the photographs, and they will normally expect a link to their website as well.
(NOTE: in order to comply with Google rules, these links should always be set to ‘no follow’. If you fail to do this, you risk being downgraded in Google searches, as Google does not want people to be able to buy their way into search results by buying links.)
A brand will usually also want you to share your post on social media and to your email list, and may also require other services, such as video creation or attendance at a particular event.
READ MORE >>> How to make money on your blog with sponsored posts
READ MORE >>> 10 tips for pitching to brands
READ MORE >>> How to work with brands (and get paid!)
4. Products
Another way of making money, which is potentially VERY lucrative, is to create your own products which you can sell to your readers via your website. This could be an actual physical product, but bloggers more usually sell digital products from their websites, such as printables, ebooks, courses and memberships.
READ MORE >>> 10 reasons why you should start selling digital products in 2026
READ MORE >>> What is the best digital product to sell on a blog?
READ MORE >>> How to build a successful digital product business: The 7 essential ingredients that will take you to $100K and beyond!
5. Services
The final way that bloggers can make money is through services. This could be anything from offering virtual assistant services or social media management, to writing freelance articles for other sites and magazines, through to coaching and consulting services or more niche specific services, such as offering personal training, legal services or tax advice (obviously only if you have the appropriate qualifications for those things!)
READ MORE >>> How to make money on your blog with services
READ MORE >>> How to get freelance blogging work
The best way to make money with a blog…
How you choose to make money with your blog depends on your personality, your goals, your niche and your abilities. There are blogs out there which are making good money via all of these different ways!
My top tip to you would be diversify your income streams by choosing at least 2, and preferably 3, of these ways. That way, if one revenue stream dries up or has a bad patch, you have other revenue streams to fall back on – or in other words: all your eggs aren’t in one basket!
I also recommend, as much as possible, that you focus mainly on passive revenue streams – so that you can work less, but earn more!
But if I had to pick just one, then the best way to make money with a blog in 2026 is with digital products – for all the reasons I give in this blog post >>> What is the best way to monetize a blog in 2026?
- What is the best way to monetize a blog in 2026?
- How much do bloggers REALLY earn? (Results from the Blogging Income Survey)
- 14 reasons why your blog isn’t making money (and what to do about it!)
- How to 10x your blogging income: step by step
- 5 ways to boost your blogging income WITHOUT more traffic
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This is exactly what I need! I started a blog but have no clue about monetization. Excited to learn the different ways bloggers make money!
Great to hear! I hope it helps you to start earning money from your blog this year 😀
Just discovered your blog about blogging – I read very carefully, the articles are very well structured, logical and without unnecessary “water”. So thank you for all your work and soul you put here. Question: what should be the ratio of promotional articles to informational / educational? Or maybe even % for each of the five revenue streams?
Hi Denis, thank you for your kind words about my blog. It very much depends on your monetization strategy. So, for example, with ads – every post will have ads, so every post will be both promotional and informational. With affiliate marketing, you can get away with every post having one or more affiliate links in it, so long as they are also informational. With products and services, you’ll make most of your sales via email marketing, so you should make all your posts informational, but with a CTA to sign up for your lead magnet. (Though it’s totally OK to mention your products occasionally, where relevant – just don’t expect to make many sales directly from a blog post) And finally, with sponsored posts – this is the only one where you have to be careful and really think about the balance of sponsored posts to non sponsored posts. There’s not one perfect ratio, but I’d go for something like 1 in 4 as a rough steer. Hope that helps! Eb 🙂
Hi Eb.
Thank you for your tips. I’ve been writing for many years, but I paused to explore other online jobs. Now, I’m focusing on generating income through my writing again. Wish me luck. Your blog is incredibly helpful and inspiring. I’m also looking for people to collaborate with, even though maybe I say I was reborn, starting all over again. Thank you!
Thanks for your kind comments – I wish you well in your new venture!
Hello,
I read your article and I understood everything but I have some issues in blogging. I want your help.
Then how can I contact you for this.
Please 🙏
Hi Harshita – thanks for your interest in working with me 1:1. Unfortunately I do not offer 1:1 coaching or service at this time, but I do offer a range of courses to help new bloggers.
The best one to start with is Profitable Blogging Jumpstart >>> https://climb-logic.live/PBJ%3C/a%3E%3C/p%3E
You can see all my courses and other products here >>> https://climb-logic.live/courses%3C/a%3E%3C/p%3E
Hope that helps!
Eb
Your post gave me a lot to reflect on. I sometimes wonder if it’s realistic to start a blog today, since it feels like the internet is already full of content. But reading your explanation about different income streams makes me see that there’s still room, as long as I can find a specific angle.
I’m still not sure what niche I should commit to, though, do you think it’s better to start broad or focus right away?
Great to hear! Yes – I 100% think it is still possible to be successful with a new blog. But you are definitely much more likely to achieve success in today’s climate if you niche down and pick a small focused niche rather than a broad niche. It is very difficult to start in a broad niche and be successful these days. Here’s a blog post on this topic which you may find helpful: https://climb-logic.live/how-to-choose-a-profitable-blogging-niche/%3C/a%3E%3C/p%3E